Kia Ray Concept: Another Plug-In Electric Hybrid On The Horizon?

While the Chevy Volt continues to mature towards production, other four door plug-in electric hybrid vehicles continue to emerge. Kia Motors debuted their sleek Ray concept car yesterday at the Chicago Auto Show. The Ray is a four-seat compact sedan based on the Kia Forte platform powered by a direct injection four cylinder engine with a continuously variable transmission. On the electrical side the concept draws power from a lithium ion polymer battery pack which spins a 78-kilowatt electric motor. What this all means is that the Ray isn’t meant to be a high performance vehicle but Kia is aiming for efficiency and range. Kia speculates the car would get 202.3 mpg in electric only mode and 77.6 mpg running as a hybrid. Electric power provides 50 miles of travel and the overall range is estimated to be 746 miles.

What will likely capture a lot of attention is the Ray’s styling and design. The concept was produced at Kia’s California design studio under the direction of chief design officer, Peter Schreyer.

It is important to imagine what people will want in the future from a green perspective early in the design process, because people want to reduce their carbon footprint without driving carbon copies. Being green doesn’t have to be an obvious statement anymore and the Kia Ray exemplifies a viable blend of modern, eco-minded features for today’s environmentally conscious consumers.

Likely learning a lesson from the design development the Volt went through, engineers and designers at Kia sought creative ways to make the Ray aerodynamically efficient to boost the range. This had obvious implications for the exterior styling so inspiration came from looking at aircraft. Referencing a wing, the car’s side profile tapers tapers towards the rear, reducing drag. The exterior glass incorporates new “cool car” technologies like nano-laminate films and integrated solar cells to keep the interior cool and reduce the need for air-conditioning. The transparent roof contains hexagonal solar cells that provide power to interior fans to keep the car cool.

The Ray’s interior is comprised of eco-friendly recycled materials and the design aims to create a light and airy feel. Front and rear seats, mounted on side sills, create a floating effect with hollowed out elastomeric materials to support body weight, also made of lightweight composite materials. The flooring is 100% wool, a renewable resource. The Ray features the new GreenEdge Infinity audio system with speakers that use less power and components that save weight.

|